Creative Touchpoint can help you:

Refine your portfolio and other marketing material
It all starts with the images. You may think you're showing your best work, but is it the most relevant and compelling work for your market? We review the images in your portfolio, on your Website and in your other marketing material to ensure that it both communicates your strengths as an artist and addresses needs in the market.

Clarify & strengthen your brand
Your brand is more than your images. It's every aspect of how you present yourself to the market. Whether you know it or not, you have brand. Mange the process to make sure it's the brand that you want to project.

Develop an effective Website
Many photographer's sites are designed to look good but fail in navigation, messaging and usability. Make your site fit the needs of your market. Use your site as an active marketing tool, helping you to collect highly qualified leads.

Write a comprehensive marketing plan
Create a road map to guide you in reaching your goals. Every business needs a marketing plan. It provides direction and offers an objective standard by which to judge your progress. The plan is your guide when making decisions about how to spend your precious marketing resources.

Acquire high-quality leads
Anyone can buy a list, and everyone does. How can you stand out? We help you develop a system for acquiring the types of leads that are the most likely to be the source of new work. Quality of leads, not quantity, is what counts.

Identify new revenue streams
Find an entirely new customer base, and market your assignment work, stock and prints in a new mix. There is value in your images that is not being exploited. Generate income from all possible revenue sources.

Maximize income from stock
Produce a stock collection that is highly marketable and showcases your distinctive talents. Find the agency that's best for you and receive a more favorable contract. Or get set up to market your own stock. It’s not for everyone but it’s not as difficult as you might think.

Create a simple and effective email promotion system
Create regular, well-designed email campaigns that are simple to track with quantifiable results. It's easy to send out email blasts but it takes careful planning to design and implement a campaign that adheres to the best practices of direct marketing.